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Case Studies Product Sampling

Case Studies - Yorkshire Tea

Client: Yorkshire Tea

Campaign: Little Urn Taste Tour 2008

Report: Click here to read more about the execution of the campaign.

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Product Sampling

Intro to Product Sampling
Why Product Sampling Works
What We Can Sample?
Roaming Sampling Squads
Supermarket Sampling
Experiential Sampling

Leaflet Distribution

High Calibre Promotion Staff
Highly Targeted /
Any Location
Hand to Hand Distribution
Ground Level Coverage
Door to Door / Solus
No Wastage or Litter

Field Marketing

Product Sampling
Store Merchandising
Product Demonstrations
Market Research &
Data Capture
Mystery Shopping

Experiential Marketing

Street Theatre Marketing
Live Events
Campaign Amplification
Costumed Characters
Road Shows

Non-Traditional Marketing

Clean Graffiti & Chalk Stencils
Stickering & Fly Postering
Special Builds
Promotional Vehicles
Publicity Stunts

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