Case Studies Product Sampling
Case Studies - Mike and Ike
Client: Mike and Ike Fabulous Fruit Sweets
Agency: FD Media
Campaign: University Student Sampling
Brief:
To conduct a product sampling campaign by distributing packets of Mike and Ike ‘Fabulous Fruits’ to students at four Universities within London.
Target Audience:
- University Students
Campaign Description:
Link Communication provided teams of high calibre sampling staff to distribute samples in the following universities:
- London Metropolitan
- Uni of Westminster
- Middlesex Uni
- City University
Results:
- 16,000 samples handed out during the first week of academic term at each university.
- Over 80% of recipients had not previously heard of the brand prior to the activity.
- Over 95% of recipients commented that they thought very favouratly of the sweets and would be likely to make a purchase.