Case Studies - French's Mustard Promotional Sampling Campaign at Family Events

Client: Bespoke Foods

Brand: French's Mustard & National Family Week

Campaign: Promotional Sampling Campaign at Family Events

Brief:

• To raise brand awareness, generate product trial and drive sales for French's Mustard, using a promotional product sampling campaign to showcase the versatility and great taste to families at National Family Week's major events.

Campaign Description:

• A team of well briefed promotional staff distributed hot promotional samples in the form of French's Mustard with either: burgers, sausages, hot dogs and vegetarian equivalents; at the busiest National Family Week events.
• In addition, the teams also handed out goody bags to the event goers, which contained family orientated recipe ideas, a French's sachet sample and details of a competition they could enter.

Locations:

• A team of well briefed promotional staff distributed hot promotional samples in the form of French's Mustard with either: burgers, sausages, hot dogs and vegetarian equivalents; at the busiest National Family Week events.

Branding:

• A giant costumed mascot in the shape of a fully branded, French's Mustard bottle was utilised at the events This provided a clear visual link to the packaged product being promoted and also allowed easy, immediate opportunity for interaction with families.

Results:

• Overall, the team delivered over 33,000 cooked and prepared samples across both events, alongside the equivalent number of dry sample goody bag packs.
• The client was very pleased at Link Communication's ability to deliver a well targeted promotional sampling campaign, and has since substantially extended their activity across both the French's brand and other products within their portfolio.
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