Case Studies - Carling

Client: Carling

Agency: Cake Group

Campaign: Carling Cold Beer Amnesty at selected ASDA stores

Brief:

To raise advance awareness of the Carling Cold Beer Amnesty events taking place at 26 selected ASDA stores, through execution of a “beer swapping” campaign.

Target Audience:

• Male city office workers.
• Young professionals in busy high street areas.

Campaign Description:

• Link Communication provided teams of fully conversant brand ambassadors for Carling / Cold Beer Amnesty.
• A team of two high-calibre promotional staff would approach young professionals in each selected city and town centre, targeting young professionals in busy high street areas.
• The activity was carried out on Wednesday, Thursday, Friday or Saturday, depending on the day of the Cold Beer Amnesty event in each area.

Results:

• Teams of high calibre promotion staff distributed leaflets in 22 different cities.
• The teams answered any FAQ’s on the Carling product range, ASDA store locations, as well as any current offers available in stores.