Case Studies - Midland Mainline Trains

Client: Midland Mainline Trains

Agency: The Piper Agency

Campaign: Costumed Promotional Campaign

Brief:

To provide costumed promotion staff on high streets across four major cities, to promote awareness of a new Midland Mainline £15 price offer.

Target Audience:

• Office workers
• Commuters

Campaign Description:

Link Communication provided three promotional staff outfitted in specifically designed costume to look like the £15 symbol. The were situated across busy office area walkways and outside major train stations.

The team distributed print material, explained the promotional offer and interacted with public directly to talk through the new price offer.

Results:

• Over 250,000 saw the teams in action over the course of the five days.
• 50,000 leaflets were distributed to commuters across five cities.
• The campaign was highly visible and had a great impact on the target market.
• The message was clearly communicated to the core target audience.
• Link Communication continue to work alongside The Piper Agency to promote Midland Mainline services across the UK.