Case Studies - Midland Mainline Trains

Client: Midland Mainline Trains

Agency: The Piper Agency

Campaign: Costumed Promotion Campaign

Brief:

To provide costumed promotion staff on high streets across four major cities, to promote awareness of a new Midland Mainline £15 price offer.

Target Audience:

• Office workers
• Commuters

Campaign Description:

Link Communication provided three promotion staff outfitted in specifically designed costumes to look like the £15 symbol. They were situated across busy office area walkways and outside major train stations.

The team distributed print material, explained the promotional offer and interacted with the public directly to talk through the new price offer.

Results:

• Over 250,000 commuters and office workers saw the teams in action over the course of the 5 days.
• 50,000 leaflets were distributed to commuters across 5 cities.
• The campaign was highly visible and had a great impact on the target market.
• The message was clearly communicated to the core target audience.
• Link Communication continues to work alongside The Piper Agency to promote Midland Mainline services across the UK.