Case Studies - Penguin Books

Client: Penguin Books

Agency: Pd3 Urban Communications

Campaign: Glastonbury Campaign, Dude Where's My Country (Michael Moore book)

Brief:

To raise awareness and drive sales for Michael Moore's newly released book, "Dude, where's my country" to festival goers.

Target Audience:

Festival Goers at Glastonbury Campaign Description: 10,000 bespoke flags were created, which read "Dude, where's my tent ?!". A four person promotion team placed the flags on the tents and handed them out to festival goers, who were camping at Glastonbury. Link Communication negotiated free admission for our promotional teams, so they were able to hand out the flags to very appreciative festival goers.

Results:

• All 10,000 flags handed out within the first few hours of the festival.
• Flags were very well received by the crowds.
• Crowds were seen waving the flags in front of the main stage (on broadcast shows)