Case Studies Music Lovers
Case Studies - Lynx
Client: Lynx
Agency: Out of the Blue
Campaign: Music festival flyering campaign
Brief:
To promote awareness and generate competition entries for Lynx deodorants.
Target Audience:
Music festival goers
Campaign Description:
Link Communication provided a team of ten high calibre promotional staff to target music lovers attending the following festivals:
- V, Staffordshire
- V, Chelmsford
- Leeds Festival
- Creamfields
- Reading Festival
The teams distributed branded print material, redeemable vouchers and small samples of Lynx deodorant to people.
Results:
- 120,000 die cut, tri fold leaflets were distributed over six festivals.
- 60,000 mini samples were distributed over the campaign
- Lynx reported an extraordinary high level of voucher redemption and were extremely happy with the campaign.
- Link Communication continue to work in strategic partnership with OOTB over a wide range of high profile brands.