Case Studies - Shrink Digital

CASE STUDY

Client: Shrink Digital, CD to MP3 conversion

Campaign: Liverpool Street Station Campaign

Brief:

To promote awareness and increase usage for Shrink Digital's services, converting CD collection to MP3 format.

Target Audience:

Affluent professionals, typically aged 45+

Campaign Description:

Link Communication provided promotional teams to target affluent middle aged professionals through the hand to hand distribution of branded print material outside Liverpool Street Station, in the heart of The City, during peak morning rush hours.

Results:

• Over 25,000 branded leaflets were distributed over the course of five days.
• The core message was clearly communicated to the relevant target audience.
• Link Communication continue to execute leaflet campaigns for Shrink Digital targeting the affluent middle aged professionals across a wide range of locations throughout the UK.