Case Studies - Shrink Digital

CASE STUDY

Client: Shrink Digital, CD to MP3 conversion

Campaign: Liverpool Street Station Campaign

Brief:

To promote awareness and increase usage for Shrink Digital's services, converting CD collection to MP3 format.

Target Audience:

Affluent professionals, typically aged 45+

Campaign Description:

Link Communication provided promotional teams to target affluent middle-aged professionals through the hand to hand distribution of branded print material outside Liverpool Street Station, in the heart of The City, during peak morning rush hours.

Results:

• Over 25,000 branded leaflets were distributed over the course of 5 days.
• The core message was clearly communicated to the relevant target audience.
• Link Communication continues to execute leaflet campaigns for Shrink Digital, targeting affluent middle-aged professionals across a wide range of locations throughout the UK.