Case Studies - Moss Bros

Client: Moss Bros

Campaign: Mail Order Shirts

Brief:

To promote awareness, drive traffic and increase sales for Moss Bros' mail order shirts website.

Target Audience:

Middle aged professional men.

Campaign Description:

Link Communication provided female models dressed in boxer shorts, high heels - and Moss Bros shirts and ties to hand out mini product catalogues.

The teams were situated outside twenty select train and tube stations which attract the highest volumes of the target audience across the UK.

The teams were fully briefed with information about the Moss Bros brand, the website, key sales features and special offers.

Results:

• Over 100,000 branded leaflets and catalogues were distributed across the UK on one day.
• The core message was clearly delivered to the relevant target audience.
• Moss Bros reported a significant increase in the number of sign ups as a result of the campaign.
• Link Communication continue to work in strategic partnership with Moss to promote all stores within their range.