Case Studies - Epsom Racecourse

Client: Epsom Racecourse

Agency: Quick Thinking

Campaign: Ladies Day Campaign

Brief:

To promote awareness, generate attendance and obtain data for Ladies Day at Epsom Race Course.

Target Audience:

Ladies of all ages but with a heavy bias on over the 40's.

Campaign Description:

Link Communication organised a branded event area in Ashley Shopping Centre for a period of two weeks prior to Ladies Day at Epsom racecourse. The event area comprised of:

• A branded car which people could win by entry a prize draw.
• Branded competition entry forms and ballot box.
• Branded displays and pop up graphics.
• Branded leaflet dispensers.
• Mannequins dressed in the 'Ladies Day' style.

The event areas was manned by a high calibre member of the Link Communication promotion team who promoted the Ladies Day, distributed leaflets and encouraged people to enter the competition.

Results:

• There were over 4,000 entrants to the competition.
• Over 7,000 leaflets were distributed over the course of two weeks.
• The client reported Ladies Day was a huge success with record attendance figures.
• Link Communication continue to promote this event on an annual basis.