Case Studies - STA Travel

Client: STA Travel Campaign: Market research questionnaires

Brief:

To gauge opinion from university students on the travel market for STA Travel to use in their future marketing plans.

Target Audience: Students

Campaign Description:

Promotion staff with handheld PDAs conducted a five-minute market research questionnaire among students at the following locations:

• Student unions
• Specific university departments
• Late-night bars/clubs

Results:

• Target quotas exceeded in each city.
• Data collated, analysed, summarised and sent to client within 15 hours.