Case Studies Low Income

Case Studies - PWLC

High Calibre Promotion Staff


Client: PWLC

Campaign: Prepaid MasterCard - Print Distribution Campaign

Brief:

To raise product awareness and increase subscriptions for Cash Plus, a new pre-paid MasterCard.

Target Audience:

  • Low income groups
  • Ethnic community

Campaign Description:

Link Communication provided high calibre promotional staff to distribute leaflets and verbally explain key product features and benefits to lower income groups and ethnic communities around city centre bus stations.

The teams wore branded clothing throughout the duration of the activity.

Results:

  • Over 50,000 leaflets were distributed across ten cities over three days.
  • The core message was clearly delivered by the teams to the relevant target audience.
  • Link Communication continue to work in strategic partnership with the client to promote their services across a wide range of locations and target audiences.