Case Studies Low Income

Case Studies - PWLC





High Calibre Promotion Staff

Client: PWLC

Campaign: Pre-paid MasterCard - Print Distribution Campaign

Brief:

To raise product awareness and increase subscriptions for Cashplus, a new pre-paid MasterCard.

Target Audience:

  • Low income groups
  • Ethnic community

Campaign Description:

Link Communication provided high-calibre promotion staff to distribute leaflets and verbally explain key product features and benefits to lower-income groups and ethnic communities around city centre bus stations.

The teams wore branded clothing throughout the duration of the activity.

Results:

  • Over 50,000 leaflets were distributed across 10 cities over 3 days.
  • The core message was clearly delivered by the teams to the relevant target audience.
  • Link Communication continues to work in strategic partnership with the client to promote their services across a wide range of locations and target audiences.