Case Studies Low Income
Leeds City Council
CASE STUDY

Client: Leeds City Council
Campaign: Hunslet door to door distribution campaign
Brief:
To execute a solus door to door campaign to deliver a council newsletter to low-income groups.
Target Audience: Low-income residents
Campaign Description:
Promotion teams delivered one newsletter into the letter box of individual residences in the areas of Hunslet and Holbeck in south Leeds.
Results:
- Over 20,000 newsletters were hand-delivered to specific postcodes and streets within the desired areas, over the duration of 5 days.
- Link Communication continues to work with Leeds City Council to execute their tactical marketing activity across a range of services and events.