Leeds City Council

CASE STUDY

Client: Leeds City Council

Campaign: Hunslet door to door distribution campaign

Brief:

To execute a solus door to door campaign to deliver a council newsletter to low-income groups.

Target Audience: Low-income residents

Campaign Description:

Promotion teams delivered one newsletter into the letter box of individual residences in the areas of Hunslet and Holbeck in south Leeds.

Results:

• Over 20,000 newsletters were hand-delivered to specific postcodes and streets within the desired areas, over the duration of 5 days.
• Link Communication continues to work with Leeds City Council to execute their tactical marketing activity across a range of services and events.