Case Studies - Recruitment for Barclays

Client: Barclays

Agency: Alexander Mann Solutions

Campaign: Barclays Call Centre Recruitment

Brief:

To increase awareness and promote employment applications for North London branches of Barclays, through the execution of a targeted hand to hand leaflet distribution and poster display campaign targeting parents with young children and students across various locations.

Target Audience:

• Students
• Parents

Campaign Description:

• Execution of a print distribution campaign, targeting parents collecting their young children outside of primary schools across the selected North London boroughs. Promotional staff distributed print in conjunction with verbally promoting the opportunity for part time work to parents.
• High calibre promotional staff distributed print in libraries, local nurseries, doctors' surgeries and post offices in the areas surrounding each school, increasing the impact of the campaign.

• Teams also targeted local universities in order to reach the target demographic of students. Teams were positioned on busy walkways directly infront of the busy campus areas, close to university unions, library buildings and lecture theatres, handing out leaflets alongside a verbal promotion of the job opportunities.
• Posters were also displayed throughout each campus in conjunction with the hand to hand leaflet distribution campaign.

• The branded uniforms provided greatly increased the credibility and visibility of the promotion whilst also making the staff look more professional, which was particularly beneficial during the school distribution.

Results:

• Over 80% of people offered were willing to accept and retain the print material.
• All universities visited were successfully covered and all print was effectively displayed.
• Client has reported a significant uplift in application and has since planned and executed multiple campaigns across other locations across the UK.