Case Studies - Icon Stores

Client: JJB

Campaign: Icon Stores campaign

Brief:

To promote awareness and increase sales for Icon Stores by executing a leaflet distribution campaign to drive footfall to the stores.

Target Audience:

• Males aged 16-25
• Fashion-conscious men and women with disposable income, aged 25+

Campaign Description:

Link Communication provided two promotional staff in 50 major UK cities and towns to distribute branded print material hand to hand in busy city centre walkways during peak Saturday shopping hours. The staff were briefed on the locations of the stores and directed interested people to the nearest store.

Results:

• Over 100,000 branded leaflets were distributed across the 50 locations.
• The client reported record footfall on the day of the promotion and went on to book four more weeks of activity.