Case Studies - AA Driving School

Client AA Driving School: AA Driving School

Agency: Fresh Direction

Campaign: Targeted Print Distribution Campaign

Brief:

The campaign objective was increase awareness and boost sales for the AA's driving school

Target Audience:

Further education students

Campaign Description:

Promotional teams targeted students from further education colleges through the hand to hand distribution of branded print material outside the college gates and at a local transport links. In additions to this, the teams displayed posters and leaflets in all communal facilities around the colleges. The staff were fully briefed about the benefits, features, prices and offers to inform interest students.

Results:

• The campaign was an outstanding success due to the low cost deals available and the strong desire of most students to pass their driving test as soon as possible.
• Over 10,000 leaflets and posters were distributed and displayed over the course of two days.
• The client was very happy with the campaign and reported record levels of interest.