Case Studies - National Express

Client: National Express

Agency: The Piper Agency

Campaign: Student flyer distribution campaign

Brief:

To provide promotional teams to distribute branded print material to students to promote National Express and their special End of Term travel offers.

Target Audience:

Students at universities

Campaign Description:

Promotional teams were located outside the main student union buildings of the top 50 UK universities. The teams distributed leaflets to students and took time to explain the special promotions that were on offer.

Results:

• Over 500,000 leaflets were distributed throughout the campaign.
• The message communicated by the promotional teams was clearly delivered.
• Link Communication was not presented with final sales figures, but National Express reported significant uptake in sales as a result of the nationwide promotion.
• The client was extremely impressed with the campaign and Link Communication continues to work in strategic partnership with both National Express and The Piper Agency to promote their student travel offers.