Case Studies - STA Travel

Client: STA Travel

Campaign: East Meets West - Student halls of residence campaign

Brief:

To promote awareness and increase sales for STA East Meets West campaign by distributing their six page booklet, across student halls of residences.

Target Audience:

1st Year Students

Campaign Description:

Print distribution teams executed intensive coverage through all student halls of residences. Promotional material distributed underneath doors of bedrooms and flats, into post pigeon holes, letter boxes and all communal areas, including phone points, TV lounges, common rooms and all other halls facilities. Activity executed across all halls buildings, of each of the universities, within each of the top 20 student cities across the UK.

Results:

• Over 100,000 leaflets were distributed throughout the campaign across all halls of residences of the top 50 UK universities.
• Link Communication continue to build their seven year partnership with STA Travel, executing all of their below the line student marketing activity forming a key part of their overall marketing strategy.