Case Studies - Noise Festival

Client: Noise Festival

Campaign: Noise Festival awareness campaign

Brief:

To promote awareness and increase participation in Noise Festival online arts and drama competitions.

Target Audience:

• Students
• Teens
• Anyone with an interest in The Arts

Campaign Description:

Promotional teams displayed flyers and posters in highly prominent positions where the target audience would have ample opportunity to see and collect them. These areas included:

• Community centres / youth projects / job centres
• City centre shops, bars, cafes, hairdressers etc
• Midweek market areas
• University halls of residence.
• Specific university departments: Creative media, art + design departments.
• Designated high density ethnic housing areas.
• City centre teen hangout areas

Results:

• Over 100,000 leaflets and 25,000 brochures were displayed through 6 major UK cities in highly prominent positions.
• The Noise Festival reported a record high number of entrants in their online competition.
• Link Communication look forward to continued success in publicising the 2007 online competition on behalf of the Noise Festival.