Case Studies - Race For Life

Client: Cancer Research UK

Campaign: Run 10k and Race For Life runner recruitment campaigns.

Brief:

To raise awareness and recruit new runners for the Race for Life and Run 10k events on behalf of Cancer Research UK through execution of a print distribution campaign targeting the general public and runners across various locations within the UK.

Target Audience:

• Fun Runners
• Shoppers
• Families
• Young Professionals

Campaign Description:

• Teams of high calibre promotional staff targeted busy shopping areas, train stations, food festivals, half marathons and shoppers outside of selected Tesco stores.
• Teams distributed invitations to participate and explanations of the runs, the fund raising and the work of the charity.

Results:

• 119 separate towns and cities covered across the UK, with high calibre branded promotion staff.
• Over 200,000 pieces of print collateral handed out directly to potential new runners.