Case Studies - Just Dial

Client: Just Dial, Telco Global

Campaign: Indian Melas - Ethnic Festivals Campaign

Brief:

To promote international low cost calls services, to people attending the Indian Mela (festivals) in cities with high indexes of ethnic populations.

Target Audience:

• People of Indian Sub Continent Origin
• People who use phone cards & international call services.

Campaign Description:

Our promotional staff targeted ethnic consumers as they entered and left the various festivals targeted. Our staff positioned themselves at all the major exits and entrances to each festival.

Team of ten high calibre staff explained the benefits of using the service and highlighted the call rates which were most relevant to each recipient.

Results:

• 5,000 leaflets handed out in a highly targeted environment, to core demographic at each Mela / ethnic festival.
• Instant take up of client's services - and sustained, continual usage from new customers over following months.