Case Studies Early teens

Case Studies - Marks & Spencer





High Calibre Promotion Staff


Client: Marks and Spencer

Campaign: DB07 Clothing Range Launch

Brief:

To raise awareness and activate demand for Marks & Spencer's new DB07 clothing range for children.

Target Audience:

  • Parents with young children
  • Children (aged 6-15)

Campaign Description:

Promotion teams handed out print detailing the launch of the new clothing range with a competition tie-in. Teams of six staff handed out flyers at each of the following summer road shows:

  • Blue Peter Road Show - Plymouth
  • Blue Peter Road Show - Newquay
  • Notting Hill Carnival - Kids' Day
  • One Big Sunday - Radio One
  • Party in the Park - Various locations

Results:

  • 20,000 leaflets distributed to core target audience group.
  • Exceeded expected number of competition entrants.
  • Great positive brand association and kudos for Marks & Spencer.