Case Studies Early teens

Case Studies - Dance Factory

High Calibre Promotion Staff

Client: Dance Factory

Campaign: Teen Disco Events

Brief:

To raise awareness and drive attendance for the Dance Factory's teen dance events.

Target Audience:

Children (aged 10-15)

Campaign Description:

Promotional teams handed out print, detailing the event location, DJs, drinks policy and information to parents. Teams of staff positioned outside:

  • Outside the top 10 largest high schools in each city - mid week as schools close.
  • City Centre teen hang outs : Outside McDonalds / Burger King / HMV, etc - on Saturday afternoons.
  • Suburban areas : Skate parks / Bowling alleys / Multiplex Cinemas, etc - during weekend early evenings.

Results:

  • Approx 10,000 leaflets distributed per city, for each event (depending on size of venue).
  • The events were at capacity at each location.