Case Studies DIY
PRODUCT DEMONSTRATIONS
CASE STUDY
Case Product Demonstrations Case Study / DIY Equipment

Client: Earlex (Paint spraying & DIY equipment manufacturers)
Campaign location: Activity executed across 150 B&Q, Wickes & Homebases stores nationwide.
Brief:
Drive sales; increase public understanding of product usages and secure continued shelf space for the Earlex product range across B&Q, Wickes and Homebase.
Campaign Description:
Execute in-store product demonstrations and drive sales for the Earlex 3900 HVLP Spray Station.
All staff attended a training session at Earlex House to be trained in the use of the spray station. This included::
- Setup and dismantling of the unit.
- Spraying techniques.
- Paint mixing.
- Setup of display stands etc.
Demonstrations:
- Stores were split into regional areas, with Earlex product demonstrators servicing their own catchment zone.
- Staff equipped with branded vans - including magnetic branding illustrating the Earlex brand and product.
- Each staff member had a combination of two pop up display stands, a branded event table, leaflets and branded T Shirts.
- Demonstrators had a specific list of stores which they visited - with the most successful stores visited again dependant on timescales and availability.
Results:
- Record sales levels achieved in critical weeks, during activity period.
- The nationwide team of 50 demonstrators working simultaneously across the most important stores on key weekends and bank holiday periods.
- B&Q store staff all trained on usage of units.
- Earlex marketing team continues to use Link Communication for their demonstrations and direct sales across all stockists.