DOOR TO DOOR/SOLUS

CASE STUDY

Door to Door Canvassing Case Study / Residential

Client: Securahome Alarms

Campaign location: Various selected suburbs in residential areas in West Yorkshire.

Brief:

To promote awareness and generate sales leads for Securahomes Alarm systems, through execution of a door to door canvassing campaign.

Campaign Description:

• Data capture campaign targeting residential homeowners.
• The staff were fully briefed prior to the campaign, to gain an understanding of the Securahomes service and product and to enable them to confidently answer any FAQs from the householders.
• Activity was executed during peak early evening hours.
• An estimated 4 minutes was to be spent on each household for all face to face meetings.

Results:

• Over 2,000 hot leads were established from local residents who were keen to arrange a security review from a qualified Securahomes agent.
• Over 20,000 properties were covered and left with Securahomes printed materials.