STUDENT MARKETING

CASE STUDY

Food Sampling & Print Distribution Case Study

Client: Domino's Pizza

Campaign: Manchester University, Manchester Metropolitan University and Salford University

Brief:

To promote awareness and increase sales for Domino's Pizza through a product sampling and print distribution campaign targeting students at universities in Manchester.

Campaign Description:

• Promotion teams were kitted out in Domino Pizza branded caps, jackets, polos and they were positioned around campus areas and in student suburbs with hot pizzas and student specific print deals.
• During the day teams were positioned on busy university campus areas, outside the main entrance to Union buildings, lecture theatres and on busy walkways through campus.
• Teams distributed vouchers / menus and slices of pizza through student area bars and pubs during busy evenings.

Results:

• Over 5,000 small pieces of hot pizza and 25,000 student specific menus were handed out during freshers week to a very appreciative student audience.
• The branch manager reported a record breaking week, followed by the busiest ever month the branches had ever had.