PROMOTION & LEAFLET DISTRIBUTION

CASE STUDY

Client: TK Maxx

Campaign location: UK-wide store launches and seasonal promotions.

Brief:

Drive footfall into the new or recently re-vamped store.
Maximise impact in busy retail areas and at tactical locations within each city.

Campaign Description:

Branded promotion staff promoted new store launches or store refurbishments of TK Maxx stores across the UK.
Promo teams were kitted out in eye-catching branded uniforms and positioned at tactical locations around each city.
Each campaign covered office areas during peak midweek rush hours and busy retail areas during weekends.
Teams verbally explained details of the promotion, in-store competitions and key differentials about TK Maxx.
Leaflets detailed store locations, descriptions of offers available in-store and a competition to further drive traffic into the stores.

Results:

Footfall into each store significantly uplifted during the launch week.
Awareness of the new stores increased amongst local shoppers.
Brand presence was raised by professional promotion teams in uniforms, handing out the print material/invites to visit the new store.
Activity replicated at over 30 TK Maxx stores across the UK.