Case Studies Shoppers

PROMOTION & LEAFLET DISTRIBUTION

CASE STUDY

Promotional Staff & leaflet Distribution Case Study / Shoppers

Client: TK Maxx

Campaign location: UK-wide store launches and seasonal promotions.

Brief:

  • Drive footfall into the new or recently re-vamped store.
  • Maximise impact in busy retail areas and at tactical locations within each city.

Campaign Description:

  • Branded promotion staff promoted new store launches or store refurbishments of TK Maxx stores across the UK.
  • Promo teams were kitted out in eye-catching branded uniforms and positioned at tactical locations around each city.
  • Each campaign covered office areas during peak midweek rush hours and busy retail areas during weekends.
  • Teams verbally explained details of the promotion, in-store competitions and key differentials about TK Maxx.
  • Leaflets detailed store locations, descriptions of offers available in-store and a competition to further drive traffic into the stores.

Results:

  • Footfall into each store significantly uplifted during the launch week.
  • Awareness of the new stores increased amongst local shoppers.
  • Brand presence was raised by professional promotion teams in uniforms, handing out the print material/invites to visit the new store.
  • Activity replicated at over 30 TK Maxx stores across the UK.