Case Studies Shoppers
PROMOTION & LEAFLET DISTRIBUTION
CASE STUDY
Promotional Staff & leaflet Distribution Case Study / Shoppers

Client: TK Maxx
Campaign location: UK wide store launches and seasonal promotions.
Brief:
- Drive footfall into the new or recently re-vamped store.
- Maximise impact in busy retail areas and at tactical locations within each city.
Campaign Description:
- Branded promotion staff promoted new store launches or store refurbishments of TK Maxx stores across the UK.
- Promo teams kitted out in eye catching branded uniforms and positioned at tactical locations around each city.
- Each campaign covered office areas during peak mid week rush hours and on busy retail areas during weekends.
- Teams verbally explain details of the promotion, in store competitions and key differentials about TK Maxx.
- Leaflets detail store locations, description of offers available in store and a competition to further drive traffic into the stores.
Results:
- Footfall into each store significantly uplifted during the launch week.
- Awareness of the new stores increased amongst local shoppers.
- Brand presence was raised by professional promotion teams in uniforms, handing out the print material/invites to visit the new store.
- Activity replicated at over 30 TK Maxx stores across the UK.