STUDENT MARKETING

CASE STUDY

Print Distribution Case Study / Students

Client: STA Travel

Campaign location: Nationwide at the 50 largest universities across the UK.

Brief:

• To distribute STA Student Travel Guide magazines to students at university.
• Coverage through the top 50 UK universities on a bi-monthly basis, with print detailing changing seasonal travel deals and flight offers.
• Each university received 5,000 copies, distributed across the campus and halls of residence.

Campaign Description:

• Coverage to first years and international students living in halls of residence buildings.
• Print placed in post pigeonholes, under doors of bedrooms and flats, and into all shared communal facilities.

Campus areas:-

• Promo teams handed out print on university campuses to all students. The teams were positioned on busy walkways, close to union buildings, lecture theatres and bus stops.

Results:

• . All 250,000 copies distributed as scheduled over the same three-day period, at each of the selected universities.
• . STA Travel branches recorded increased enquiries and substantially raised footfall at each of the activity locations.

STA Travel has been successfully working with Link Communication since 1998 and continues to do so today.