STUDENT MARKETING

CASE STUDY

Print Distribution Case Study / Students

Client: STA Travel

Campaign location: Nationwide at the 50 largest universities across the UK.

Brief:

• To distribute STA Student Travel Guide magazines to students at university.
• Coverage through the top 50 UK universities on a bi-monthly basis, with print detailing changing season travel deals and flight offers.
• Each university received 5,000 copies, distributed across the campus and halls of residence.

Campaign Description:

Halls of Residence:-

• Coverage to first years and international students living in halls of residence buildings.
• Print to go into post pigeon holes, under doors of bedrooms and flats and into all shared communal facilities.

Campus areas:-

• Promo teams handing out print on university campuses to all students, positioned on busy walkways, close to union buildings, lecture theatres and bus stops.

Results:

• All 250,000 copies distributed as scheduled over the same three day period, at each of the selected universities.
• STA Travel branches recorded increased enquiries and substantially raised footfall at each of the activity locations.
• STA Travel has been successfully working with Link Communication since 1998 and continues to do so today.