Case Studies Uni Students
STUDENT MARKETING
CASE STUDY
Print Distribution Case Study / Students

Client: STA Travel
Campaign location: Nationwide at the 50 largest universities across the UK.
Brief:
- To distribute STA Student Travel Guide magazines to students at university.
- Coverage through the top 50 UK universities on a bi-monthly basis, with print detailing changing season travel deals and flight offers.
- Each university received 5,000 copies, distributed across the campus and halls of residence.
Campaign Description:
Halls of Residence:-- Coverage to first years and international students living in halls of residence buildings.
- Print to go into post pigeon holes, under doors of bedrooms and flats and into all shared communal facilities.
Campus areas:-
- Promo teams handing out print on university campuses to all students, positioned on busy walkways, close to union buildings, lecture theatres and bus stops.
Results:
- All 250,000 copies distributed as scheduled over the same three day period, at each of the selected universities.
- STA Travel branches recorded increased enquiries and substantially raised footfall at each of the activity locations.
- STA Travel has been successfully working with Link Communication since 1998 and continues to do so today.