PRINT DISTRIBUTION

CASE STUDY

Print Distribution / Commuters Case Study

Client: Midland Mainline Trains

Campaign location:

• High footfall commuter and transport links
• Top 20 Central London tube stations

Brief:

To promote awareness and increase sales for Midland Mainline by executing a leaflet distribution campaign, outside of specific tube stations within Central London.

Campaign Description:

Four teams of five staff, working individually, were spread across the main entrance points of their designated station.
Promotional staff distributed leaflets hand to hand to shoppers during peak Saturday shopping times and to commuters during peak midweek rush hours.

Results:

• 100,000 leaflets handed out across the 20 selected stations during the three day campaign.
• All promotional teams communicated key messages to commuters and increased brand awareness in their branded uniforms.
• Client was pleased with the overall impact of the campaign.