Case Studies - The Royal Institute

Client: The Royal Institute

Campaign: Public Science Lecture - Print Distribution Campaign

Brief:

To raise awareness and increase attendance for a public science lecture about consciousness and amnesia held by The Royal Institution.

Target Audience:

• Educated / interested members of the general public
• Medical professionals

Campaign Description:

Link Communication provided two teams of high calibre promotional staff to execute a two pronged targeted print distribution campaign. One team targeted the educated general public by displaying A5 flyers by tills, on ledges and in flyer racks in all possible libraries, coffee shops, bars, book shops, restaurants, sandwich shops, clothes shops, hairdressers, newsagents, etc - across Central London.

The other promotional team displayed flyers by tills, on ledges, receptions and in flyer racks in all possible doctors surgeries and hospitals. Where available, the staff also left print for the staff rooms and directed leaflets to specific personnel within each institution.

Results:

• Over 10,000 leaflets were displayed across London in just one day
• The client was delighted with the results with the lecture reaching full capacity in record time.
• Link Communication continue to work The Royal Institute to promote their lectures across London.