Case Studies - The National Gallery

Client: The National Gallery

Campaign: Targeted leaflet distribution campaigns

Brief:

To promote awareness and increase visitors to The National Gallery

Target Audience:

• Culture Vultures
• Tourists

Campaign Description:

Link Communication provided high calibre promotional teams to target tourists and culture vultures across London. The teams distributed leaflets and encouraged interested people to visit the gallery. The teams were fully briefed with information about the Gallery including location, prices and the current exhibitions.

Results:

• Over 25,000 leaflets were distributed over the course of two weeks.
• The message was clearly communicated to the target audience.
• The National Gallery reported a significant increase in the number of visitors as a result of the campaign.
• Link Communication has been working with The National Gallery for over four years.