Case Studies - The Royal Institute
Client: The Royal Institute
Campaign: Public Science Lecture - Print Distribution Campaign
Brief:
To raise awareness and increase attendance for a public science lecture about consciousness and amnesia held by The Royal Institution.
Target Audience:
- Educated / interested members of the general public
- Medical professionals
Campaign Description:
Link Communication provided two teams of high calibre promotional staff to execute a two pronged targeted print distribution campaign. One team targeted the educated general public by displaying A5 flyers by tills, on ledges and in flyer racks in all possible libraries, coffee shops, bars, book shops, restaurants, sandwich shops, clothes shops, hairdressers, newsagents, etc - across Central London.
The other promotional team displayed flyers by tills, on ledges, receptions and in flyer racks in all possible doctors surgeries and hospitals. Where available, the staff also left print for the staff rooms and directed leaflets to specific personnel within each institution.
Results:
- Over 10,000 leaflets were displayed across London in just one day
- The client was delighted with the results with the lecture reaching full capacity in record time.
- Link Communication continue to work The Royal Institute to promote their lectures across London.
Case Studies - West Yorkshire Playhouse
Client: West Yorkshire Playhouse
Campaign: Phoenix Dance - targeted leaflet distribution
Brief:
To raise awareness and increase attendance for West Yorkshire Playhouse's "Phoenix Dance - Stories in Red" theatre & dance production.
Target Audience:
- Culture vultures
- Students
Campaign Description:
Link Communication provided high calibre promotional teams to target students and culture vultures to promote awareness and increase attendance for West Yorkshire Playhouse's production of the Phoenix dance.
The teams targeted students through the hand to hand distribution of branded print material outside specific Arts, Theatre & Culture related university departments. The team also targeted up market shoppers in affluent retail areas of Leeds through the hand to hand distribution of branded print material.
Results:
- Over 7,000 leaflets were distributed over the course of two days in Leeds.
- The message was clearly communicated to the target audience.
- West Yorkshire Playhouse reported that the production sold out two weeks before the first night.
- Link Communication has been working alongside West Yorkshire Playhouse for over six years.
Case Studies - The National Gallery
Client: The National Gallery
Campaign: Targeted leaflet distribution campaigns
Brief:
To promote awareness and increase visitors to The National Gallery
Target Audience:
- Culture Vultures
- Tourists
Campaign Description:
Link Communication provided high calibre promotional teams to target tourists and culture vultures across London. The teams distributed leaflets and encouraged interested people to visit the gallery. The teams were fully briefed with information about the Gallery including location, prices and the current exhibitions.
Results:
- Over 25,000 leaflets were distributed over the course of two weeks.
- The message was clearly communicated to the target audience.
- The National Gallery reported a significant increase in the number of visitors as a result of the campaign.
- Link Communication has been working with The National Gallery for over four years.