Case Studies Costumed

Bradford Theatres

CASE STUDY




Client: Bradford Theatres

Campaign: Beauty and the Beast Costumed Promotion

Brief:

The campaign objective was to increase awareness of Bradford Theatres and boost sales for the upcoming production of 'Beauty and the Beast'.

Target Audience:

  • Shoppers
  • Young families

Campaign Description:

Link Communication provided costumed staff in Leeds City Centre targeting shoppers and families using costumed staff handing out promotional materials. The staff were provided with costumes of the characters from production (a big scary beast and a princess) and interacted with the public (especially families with young children) to inform them of the times and dates of the production.

Results:

  • The team were highly visible and had an instant impact on shoppers in the city centre with many young families actively approaching the team.
  • Bradford Theatres sold out of tickets for its production.
  • Link Communication continue to provide costumed characters for Bradford Theatres and a whole host of other theatre companies across the UK.