Case Studies Merchandising

MERCHANDISING STUDY



Supermarket Multiples Case Study

Client: Carphone Warehouse

Campaign location: 150 Sainsbury's stores nationwide

Brief:

To merchandise, update and maintain range changes of mobile phone and land line phones, re-arrange displays and all POS material nationwide, across all selected Sainsbury's stores.

Campaign Description:

Merchandising staff executed a one off visit to all stores to execute the following merchandising:

  • Remove old POS, dummy display product, tiles etc.
  • Place new POS cards / dummy product onto display
    • .
  • Replenish leaflets / telecoms guides.
  • Thorough cleaning of display.
  • Reporting on maintenance of display / cabinet and store feedback.

Results:

  • Link Communication recruited and trained a nationwide team of merchandisers, who were each allocated a number of local Sainsbury's stores in their region to service.
  • Field teams were shown how to conduct the complex range changes, how to complete the extensive reporting mechanism, which identified any issues to be resolved.
  • Field teams then resolved any outstanding issues with re-visits, scheduled within a 48-hour period of the initial activity.
  • Range changes, updates and installation of new POS / POP units, set up across 350 stores within a three day period.