Case Studies - Barclays

Client: Barclays Corporate Affairs

Campaign: Barclays Flagship Branch Opening in Manchester

Brief:

To support the opening of the new Barclays flagship branch, on Market Street, Manchester through execution of an integrated promotions and customer awareness campaign, featuring an innovative event team of attention-grabbing theatrical performers and interactive customer attractions.

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Campaign Description:

• Six fully branded rickshaws and rickshaw drivers were circling around the busiest streets of Manchester, offering free rides for shoppers to get to Market Street.
• The teams were largely positioned outside of the two largest stations in Manchester (Piccadilly and Victoria) - and also around the main entrance points of the Arndale Centre, ferrying people to Market Street.
• The rickshaws worked well in terms of both adding a highly visual reminder with brand messages in prominent locations and offering the customers free rides, which customers were very appreciative of.
• The rickshaws were also used to transport the CEO / executives around a number of locations through the day.