Case Studies - O2 Mobile

High Calibre Promotion Staff

Client: O2 Mobile

Agency: Pd3 Urban Communications

Campaign: O2 Beer Mat Distribution Campaign

Brief:

To promote interest and generate demand for O2's latest mobile services, amongst stylish bar and pub goers.

Target Audience:

Bar and pub goers

Campaign Description:

Link Communication provided promotional staff to target specific stylish bars across ten major city centres. The teams entered specifc venues and asked / negotiated with bar managers to display O2 branded beer mats on tables, on ledges, on the bar, etc.

Additional volume was left at each venue with bar manager as stock for them to use the following week. The teams revisited the same bars on a bi-weekly basis building a relationship with each bar manager and restocking them with the O2 branded beer mats.

Results:

  • Over 250,000 branded beer mats where distributed over a three month campaign.
  • The teams built working relationships with over 40 bar managers in each city.
  • Link Communication continue to work in strategic partnership with Pd3 over a wide range of high profile clients.