Case Studies - Mixmag

High Calibre Promotion Staff

Client: MixMag (EMAP)

Campaign: MixMag Magazine, monthly campaigns

Brief:

To raise awareness and drive sales for the latest monthly edition of Mixmag, dance music magazine.

Target Audience:

  • Clubbers
  • Dance music lovers

Campaign Description:

Promotion teams handed out print, detailing the new magazine features, editorial policy, free gifts, etc; outside a selection of the leading dance music venues across the 20 largest cities in the UK, on the weekend the magazine is released.

Results:

  • Approx 1,000 leaflets distributed per venue to core target demographic.
  • 2,000 flyers per city; 40,000 across the UK
  • All activity carried out on the weekend of release.
  • Very narrow targeting provided - all print reaching active clubbers and people who attend dance music events.