Case Studies - Topshop

Client: Topshop / Arcadia Group

Campaign: In Store Event - Sweet Dash promotion

Brief:

To supply promotional girls to manage and promote an in store sweet dash event.

Target Audience:

Female Shoppers 14-35

Campaign Description:

Link Communication organised an instore event for the launch of a new Topshop store in Glasgow. The event consistent of a self contained perspex room, filled with sweeties! Shoppers who spent over 20 pounds were allowed 60 seconds to fill a paper bag full of goodies.

A team of female promotional staff was provided to distributed promotional leaflets outside of the store to generate interest in the promotion, while the event team managed the 'Sweet Room'. They checked all receipts to ensure eligibility for the promotion, informed customers of the rules of the promotion and timed the 'Sweet Dash' to ensure every customers had the correct amount of time in the 'Sweet Room'.

Results:

• Over 500 happy customers got their fill of sweets on the opening day.
• The client reported a significant increase in footfall into store and sales due to the promotion.
• There was a great deal of interest in the 'sweet dash' from the general public.
• Link Communication continue to promote a wide cross section of retail brands in Arcadia's portfolio.