Case Studies - So Seamless

Client: So Seamless Lingerie

Campaign: Branded Tape Measure

Campaign Brief:

To awareness, drive web traffic and stimulate sales for So Seamless' online Designer & Fitted Lingerie.

Target Audience:

Female shoppers Campaign Description: Teams of promotional staff targeted women on busy city centre walkways through the hand to hand distribution of branded tape measures alongside informational leaflets - across ten major UK cities.

Results:

• Over 20,000 leaflets and tape measures were distributed over the course of one day.
• The message was clearly delivered to the correct target audience.
• The client reported a significant increase in the website traffic and sales.