Case Studies - Moss Bros

Client: Moss Bros

Campaign: Directional signage campaign

Brief:

To increase awareness and increase footfall for specific Moss Bros stores

Target Audience:

Shoppers

Campaign Description:

Link Communication provided a team of two promotional staff dressed in Moss Bros formal hire clothing, simultaneously across ten city centres across the UK. The teams distributed branded leaflets in the city centre whilst holding large directional signs and directing people into the Moss Bros store.

Results:

• Over 50,000 branded leaflets were distributed across the UK on one day.
• The core message was clearly delivered to hundreds of thousands shoppers on one day.
• Moss Bros reported a significant increase footfall & sales as a result of the campaign.
• Link Communication continue to work in strategic partnership with Moss to promote all stores within their range.