Case Studies - Moss Bros
Client: Moss Bros
Campaign: Directional signage campaign
Brief:
To increase awareness and increase footfall for specific Moss Bros stores
Target Audience:
Shoppers
Campaign Description:
Link Communication provided a team of two promotional staff dressed in Moss Bros formal hire clothing, simultaneously in ten city centres across the UK. The teams distributed branded leaflets in the city centre whilst holding large directional signs and directing people into the Moss Bros store.
Results:
- Over 50,000 branded leaflets were distributed across the UK on one day.
- The core message was clearly delivered to hundreds of thousands shoppers on one day.
- Moss Bros reported a significantly increased footfall & sales as a result of the campaign.
- Link Communication continue to work in strategic partnership with Moss to promote all stores within their range.
Case Studies - TK Maxx
Client: TK Maxx
Campaign: Store opening campaigns
Brief:
To provide branded teams of promotion staff to promote new launches or refurbishments of TK Maxx stores across the UK.
Target Audience:
- Cost Conscious Shoppers
- Male & Female Shoppers (16-65)
- Fashion Conscious Young Professionals
Campaign Description:
Branded promotional teams were positioned in office areas during peak mid week rush hours and on busy retail areas during weekends. Teams distributed leaflets detailing store locations, description of offers available in store and a competition to further drive traffic into the stores.
Teams of staff were also provided in close proximity to the stores to hand out branded helium balloons to shoppers with small children and to further inform customers of the in-store competition.
Results:
- Over 20,000 leaflets were distributed throughout each launch campaign.
- The message communicated by the promotional teams was clearly delivered.
- The branded uniforms created a high visual element to the campaign and acted as an excellent lever to allow the promotional staff to approach shoppers and open dialogue about the new store.
Case Studies - Topshop
Client: Topshop / Arcadia Group
Campaign: In Store Event - Sweet Dash promotion
Brief:
To supply promotional girls to manage and promote an in store sweet dash event.
Target Audience:
Female Shoppers 14-35
Campaign Description:
Link Communication organised an in store event for the launch of a new Topshop store in Glasgow. The event consistented of a self contained perspex room, filled with sweeties! Shoppers who spent over £20 were allowed 60 seconds to fill a paper bag full of goodies.
A team of female promotional staff was provided to distributed promotional leaflets outside of the store to generate interest in the promotion, while the event team managed the 'Sweet Room'. They checked all receipts to ensure eligibility for the promotion, informed customers of the rules of the promotion and timed the ‘Sweet Dash’ to ensure every customers had the correct amount of time in the ‘Sweet Room.’
Results:
- Over 500 happy customers got their fill of sweets on the opening day.
- The client reported a significant increase in footfall into the store and sales due to the promotion.
- There was a great deal of interest in the ‘sweet dash’ from the general public.
- Link Communication continue to promote a wide cross section of retail brands in Arcadia’s portfolio.
Case Studies - So Seamless
Client: So Seamless Lingerie
Campaign: Branded Tape Measure
Campaign Brief:
To awareness, drive web traffic and stimulate sales for So Seamless’ online Designer & Fitted Lingerie.
Target Audience:
Female shoppers Campaign Description: Teams of promotional staff targeted women on busy city centre walkways through the hand to hand distribution of branded tape measures alongside informational leaflets - across ten major UK cities.
Results:
- Over 20,000 leaflets and tape measures were distributed over the course of one day.
- The message was clearly delivered to the correct target audience.
- The client reported a significant increase in the website traffic and sales.