PRODUCT DEMONSTRATION

CASE STUDY

Product Demonstration and Data Capture / Positec (Power Tools)

 

 

Client: Positec (Power Tools)

 

Campaign Locations:

Super Bike Race Events at Knockhill, Mallory Park, Brands Hatch, Cadwell Park, Croft, Silverstone, Oulten Park

 

Target Audience:

Race enthusiasts

 

Brief:

 

A product demonstration campaign at UK race events (in support of the Positec Worxs Super Bike race team) by using a team of roaming female promotional staff to showcase the range of Worxs tools and capture customer data.

 

Campaign Description:

 

• A team of female promotional staff demonstrated a selected range of Positec products to race enthusiasts, collected data, distributed stickers and verbally promoted the range of tools to the target demographic at each of the selected Super Bike events.
• The team wore fitted branded shirts, denim shorts, tool belts and work men boots in order to stand out as professional brand ambassadors.

 

Results:

 

• 80% of all attendees at the event were approached.
• 98% of the people approached were keen to hear about Worx and see a selection of its products.
• Across the whole campaign over 3000 demonstrations took place and 14,000 branded stickers were distributed to the demographic audience.