Product Sampling Case Study

 

Bachelor's Super Noodles

 

 

Client: Bachelor’s Super Noodles

 

Campaign Location: 50 universities across the United Kingdom

Target Audience:

Students

 

Brief:

 

To promote Bachelor’s Super Noodles sachets to students nationwide at the 50 largest UK universities and to verbally promote the competition that is available by logging onto the Bachelor’s website.

 

Campaign Description:

 

• Over the three days, the promotions teams distributed Super Noodle sachets, leaflets and posters to the students across the targeted universities, whilst promoting new products and encouraging recipients to enter the Bachelor competition through their website.
• Throughout the duration of the campaign the team targeted the main campuses, busy walkways, student unions, libraries, sports areas and the large halls of residence at each of the selected universities.
• The team wore branded T-shirts, fleeced jackets and shoulder bags making them more identifiable and stand out as professional brand ambassadors.

 

Results:

• Over 98% of people offered, gratefully accepted a free sample of Super Noodles.
• Over 5,000 entrants went online and entered their details onto the competition website.
• The activity successfully contributed to establishing the new flavour variants within a highly competitive market place.