Leaflet Distribution Case Study

Roomzzz Serviced Apartments

 

Client: Roomzzz serviced apartments

 

Campaign: Leaflet distribution in Leeds city centre

 

Target Audience:

Professionals commuting to Leeds city centre

 

Brief:

 

To increase brand awareness and drive use of the Roomzzz serviced apartments in Leeds city centre, using branded promotional staff to distribute print in a variety of targeted locations during July and August.

 

Campaign Description:

 

• The teams focused the distribution around Leeds commuter and hotel areas promoting the Roomzzz serviced apartments.

 

• Staff worked between 07:00 – 10:00 and then again between 16:00 – 19:00 to guarantee that a wide range of office workers and business travellers were targeted throughout. The shifts took place between Tuesday and Thursday so as to miss the weekend traffic of people coming into the city and only target those visiting Leeds on business.

• On each day of activity the promotional staff targeted specified locations of Leeds city centre, including outside Leeds train station and close to a variety of hotels like Malmaison, Radisson and Cosmopolitan. This guaranteed that a wide variety of commuting professionals were reached during the campaign.

• All staff were fully briefed and confidently able to answer FAQ’s on details of Roomzzz, the benefits of the serviced apartments over other hotels, contact and website details, the type of deals available, ways of making reservations as well as all other details specified by the client.

Results:

 

• All printed material was distributed to the target audience over the three days of intensive activity.
• The client reported a significant uplift in both enquiries and bookings and continues to use Link Communication across their portfolio of businesses.