Product Sampling Case Study

Primula

 

Client: Primula

 

Campaign Location: Glastonbury Festival, O2 Wireless at Hyde Park and Leeds Festival

 

Target Audience:

People attending the festivals

 

Brief:

 

To raise brand awareness, prompt trial and drive sales of new Primula snack tubes, using an experienced promotional team, distributing samples across the selected major festivals in the UK.

 

Campaign Description:

 

• A team of experienced promotional staff handed out Primula snack tubes along busy walkways and outside local train stations, bus stations / stops in the area of the festivals.
• High-calibre promotional staff were able to act as fully competent brand ambassadors and verbally promoted the product, advising of where to purchase and tasty ways to enjoy the Primula cheese.  
• The promotions team wore branded jackets and bags as to stand out in the busy crowds and attract attention.

Results:

 

• Across the whole campaign over 90% of people approached were happy to receive the product sample and were pleasantly surprised to be offered it at the entrance of the festival.
• 4,500 product samples were distributed across the three locations to recipients entering the festivals or leaving the local train stations.