Data Capture Case Study

 

Lincolnshire Police

 

Client: Lincolnshire Police

 

Campaign Location: Lincoln

 

Target Audience:

Members of the Lincoln Community / Pub & Bar Goers

 

Brief:

 

To provide high-calibre market research staff to conduct a survey in Lincoln collecting information and opinions on the drinking habits of people living in the city.

 

Campaign Description:

 

• Staff attended a full briefing at Lincoln Central Police Station before they began their shifts. Here they were advised on the purpose and importance of the work, locations and safety aspects of the campaign.
• During the shifts, staff worked in the busiest nightlife spots in Lincoln and approached members of the public as they arrived and left pubs, clubs and bars.
• Working alongside the police, the staff interviewed members of the public listening to their answers and views and gathered the information.

Results:

 

• Over the two consecutive weekends 3000 surveys were completed some who were approached during the campaign were originally hesitant to take part however once the survey was explained along with the reasoning for it, they were happy to participate.
• Client expressed that they were extremely impressed with the professionalism of the field teams and the dedication of the head office campaign managers.