Student Poster Distribution

Case Study - Frosty Jacks

 

Client: Frosty Jacks cider

 

Campaign Location: Aberdeen, Edinburgh, Glasgow, Liverpool, Loughborough, Nottingham, Portsmouth and Southampton 

 

Target Audience:

Students at universities across the eight cities

 

Brief:

 

To raise awareness and promote sales of Frosty Jacks through a targeted poster distribution campaign, aimed directly to students at selected universities across the UK.

 

Campaign Description:

 

• High calibre promotion staff distributed posters and verbally promoted Frosty Jacks around the universities in each city shortly after their fresher’s week.
• Over the two days, the promotions team wore fashionable attire in keeping with the target audience.
• Example locations covered included:
• Main campus buildings, lecture theatres, libraries and student unions
• Within and around student accommodation, across the major halls of residences.

 

Results

 

• 85% of students accepted the poster and were willing to encourage others to buy the product and recommend to a friend.
• 3,200 posters were displayed around campuses and distributed to the demographic audience across the eight targeted universities.