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Top 1 of 5: Tesco Supermarkets
It’s the daddy! According to Kantar’s latest 2017 research, Tesco accounts for nearly DOUBLE the UK grocery sales (28%) of the next nearest competitor: Sainsburys (16%), followed by Asda (15%).
What’s more, out of all the supermarket chains, it’s perhaps the quickest and most effective to organise high impact sampling and sales activation campaigns at. At just five weeks notice, their store booking lead time is half that of the other major players. Their store managers are super helpful, happy to provide additional shelf space on the event day. Plus their Extra stores are so large, they’re like citadels devoted to consumerism, with thousands of hungry shoppers eager to try and buy whatever catches their eye.
It’s no wonder that effectively planned sampling roadshows across Tesco’s stores can achieve immediate sales uplifts of up to 500 units per store per day*. This immense uplift is then matched with the long term sales growth that secures the return in investment for your brand, for the long term.
CASE STUDY PHOTO SUMMARY: Once shoppers understand that Rustlers burgers are made with 100% British and Irish beef, is cooked on a real flame grill and is only reheated in the microwave for their convenience; it suddenly becomes a mouth watering prospect, providing the brand with large scale, sustained growth*.