Here are some innovative and creative campaign ideas for anyone who is starting to pull together their student activity plans for the start of the academic term, which will give your marketing the A grade results required to make an impact with today’s students.
FUN MASCOTS – FIRST BUSES
It’s amazing to watch how a crowd of students react to a cute mascot: selfies, hugs, kisses, waves and even the comedy occasional rugby tackle! A professionally animated mascot, with pre-planned behavioural characteristics, staged performances and a supporting promotional team can create huge impact at freshers’ fairs, around the university campus, through student area pubs – and even get away with walking into a few packed lecture theatres for some guerrilla style impact too. Mascots are ideal to accompany promotional teams to facilitate their leafleting, data capture and social media.
FRESHERS’ FAIR CYCLONE MACHINE – DELIVEROO
If you plan on presenting your brand at Freshers’ Fairs this year, please don’t sit behind a desk with some leaflets and a cheap bowl of sweets. It’s not 1970 and students these days demand more! To create impact at overcrowded Freshers’ Fair events your stand will need to have a fun wow factor which really engages students. Deliveroo’s cyclone machine is a great example that provides the immediate incentive, memorable challenge, integrated data capture and social media hook – all in one easy to brand and tour event unit. Credit goes where it’s due in this collaboration between BAMUK Agency and Cyclone Brand.
STUDENT SUPERMARKET SAMPLING – MEXICANA CHEESE
There’s only one thing that students like more than cheap food; and that’s free food! If you are a food or drink manufacturer, product sampling to students should be high on your to do list, but you shouldn’t just ‘give’ your products away. The mantra to adhere to is: ‘give a sample, make a sale’. By implementing experiential sampling in front of the largest supermarkets which are situated within the student residential housing suburbs – your samples will convert into both immediate and sustained sales, if you use a specialist agency (like us) who knows exactly how to bring both your sampling and sales activation to life effectively.
STYLISH SAMPLING TRUCK – KFC
For some brands supermarkets are not an option, so each university campus and student area has a range of high visibility activity locations for positioning promotional vehicles or event areas to reach students too. For KFC’s social media focused campaign, students voted in massive numbers to receive the KFC Airstream trailer. Then the universities with the most votes received the trailer tour where students engaged with them online to receive their free sample; with sustained sales being driven to the local restaurants.
ROAMING LEAFLETING & SAMPING – PIZZAEXPRESS
If your marketing budgets don’t stretch to vintage Airstream trailers with integrated experiential and social media marketing roadshows, don’t despair! You are not alone… Roaming, tactical sampling and promotional leafleting activity is the ideal lower cost option for engaging students around targeted locations both on and off campus. Selecting the right equipment is key: trucks, trikes, trays, jet packs and stylish uniforms – can all enable large volume outreach and impact for a fraction of the cost. Please note, most student cities require promotional permits obtaining in advance, so please use our expertise to avoid getting fined.
TOURING INTEGRATED VIRTUAL REALITY EXPERIENCE – STA TRAVEL
Well if nothing else, it’s good to know what’s possible! Check out this fully kitted out promotional tour bus for STA Travel. It is equipped with an interactive VR experience showcasing a range of global travel destinations which curious students get inspired by, to plan their next adventure. The portable sound system which accompanies it gets the students in a party mood where ever it rocks up, ready for the worldwide festivals they can brag about visiting. ‘Here, just take my student loan money will you; where do I sign up!?’
GET CRAMMING NOW – SEPTEMBER IS NOT FAR AWAY!
Although we can help you to create student marketing campaigns throughout the entire academic calendar, there is undoubtedly a buzz in the first few weeks of term that shouldn’t be missed.
To get some bespoke ideas for your student marketing campaign lined up for evaluation, please get in touch.
You’ll receive expert advice, flexible costed campaign plans and a fully committed support team to bring your campaigns to life.
Call: 0113 278 7808